One of the first things I did when starting at Dreamscape post-pandemic in March 2022 was automate the social posting process. Instead of manual posting to social media which is a major pain point and what they had been doing previously, I began utilizing Facebook Creator Studio and connected all accounts to HubSpot to schedule posts in advance.
By collaborating with the Marketing Director and Graphic Designer, we plan posts using a content calendar, typically about 2 months in advance. I am responsible for writing all social captions and hashtags, creating high-quality written, image, and video content, scheduling posts, and reporting on their results in order to grow brand awareness and engage audiences.
The content calendar includes national holidays as well as other fun lesser known holidays with a Dreamscape spin. I pitched weekly repeatable ideas, such as Monday Memes, Testimonial Tuesdays showcasing Dreamscape's Yelp and Google Business reviews, interactive Trivia Tuesdays in Instagram Stories, Guest Reposts/UGC, as well as individual campaigns like the Men in Black Alien Dossier campaign that has accumulated 3k+ views on Facebook and 12k+ views on Instagram. 
My role as a Marketing Coordinator has a heavy focus on strategic content planning, execution, and analytics. 

I coordinate all giveaways and choose and contact winners, then share any photos of their visit.
I created the Alien Zoo Archives and Magic Projector Archives. These are landing pages in HubSpot with QR codes at the locations that serve as a scavenger-hunt type game placed in the vitrines at Westfield Century City. These have UTM tracking codes installed, and each quarter I report on the page clicks and generated revenue through Google Analytics.
I use daily growth strategies across IG, FB and Twitter to monitor and nurture an online community. This means making sure that I’m closely monitoring feeds daily. On Instagram, I engage by liking and commenting on posts from people Dreamscape follows, regularly liking posts in the hashtags #vr and #virtualreality, checking for tagged content and re-sharing to stories, as well as making sure any DM inquiries are being answered promptly.

On Facebook, this means utilizing the News Feed feature to like and comment on posts from partnerships, malls Dreamscape is in like AMC, Vox Cinemas, NorthPark Center, Westfield Century City / Westfield Garden State Plaza, Easton Town Center, Mall of the Emirates, and big names in VR like Zero Latency, Sandbox, Hologate, Meta/Reality Labs, Immersive Van Gogh, Wonderspaces and more. All of these pages were selected and curated by me from the ground up so that Dreamscape can appear as a Suggested Page and is aligned with these pages within Facebook’s algorithm.
Similarly on Twitter, finding and following accounts of people or brands within the VR industry has caused the increase in followers seen below and the positive upwards trend on the account. I also do daily monitoring of the Twitter homepage to build relationships with these types of accounts by liking and commenting on tweets that have to do with VR and immersive media.
Influencer & Industry Collaborations

Act as liaison between store and HQ as the point person for Events.
Documentation of processes

Instagram 
I’ve spearheaded using my own pet pugs to film multiple videos and photos using Frank the Pug, and many more unused assets in Dropbox for future use
30 new Reels have been filmed, edited, and posted with a total of 75.4k views
81.5k organic impressions
3.4k interactions (likes and comments)

TikTok
Started with 1 video in a parked account
Coordinating with WCC staff influencer and Kayla to film videos
Currently at 73 followers, and 5.5k views and 13 videos


Reporting
I provide recurring monthly reports on social media/digital marketing, and suggest ideas for improvements on future campaigns and content. Google Analytics, Yearly Spreadsheet with Graphs. 
Provide deep insights and support the set-up and on-going activation of marketing campaigns. Provide deep insights and support the set-up and on-going activation of advanced digital marketing efforts, while optimizing our platforms for personalization, advanced analytics and data driven campaign activation. Use analytics from data and online sources (e.g. Dreamscape’s website, Facebook, Twitter and other social media sites) to identify key consumer insights that will improve customer acquisition and retention and drive attendance and loyalty
I'm in charge of the day-to-day coordination and implementation of marketing campaigns (ensuring assets are delivered and deadlines met, assist in the research, planning and execution of campaigns and partnerships, presentations, etc.) and support the Marketing Director with any additional Marketing activities as required. For example, when HubSpot gave us only two weeks notice that we were over our allotted email addresses for our current tier and costs would increase if not resolved, I was able to clean up our mailing list and reduced it from 330k+ contacts down to 150k, well below our 175k cap by deleting contacts who reported spam, bounces, unengaged contacts, unsubscribes / opt outs, etc.
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Emails
Upload graphic designer's file to HubSpot, attach links, UTM tracking codes. Then create reports that include the Open Rate, CTR, Click Rate, Unsubscribe %, Recipients, Number of Links Clicked, Number of Unsubscribes, Spam Reports, Hard Bounces, Soft Bounces, and Click Map.​​​​​​​
June, Top 5 Reasons to Travel with Dreamscape
49.81% Open Rate | 1.48% CTR | 253 Links Clicked | 34426 recipients
July, Oh Say Can You Sea / 4th of July Promo
49.25 Open Rate | 1.21% CTR | 204 Links Clicked | 34178 recipients
July, School’s Out
49.48% Open Rate | 1.15% CTR | 195 Links Clicked | 34215 recipients
July, Dragon Trainers 8 and Above
51.88% Open Rate | 0.9% CTR | 162 Links Clicked | 34819 recipients
July, Step into the Screen
50.63% Open Rate | 1.61% CTR | 300 Links Clicked | 36828 recipients
August, BLU Guest Video
48% Open Rate | 2.4% CTR | 472 Links Clicked | 40997 recipients
September, MIB Alien Dossiers
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