Kate Dowd's Digital Portfolio

◆ I manage the editorial social calendar and conceptualize, create, and publish daily social media content across Facebook, Instagram, LinkedIn, Twitter, TikTok, and more

◆ I publish content using social media management tools like Facebook Creator Studio, or third party scheduling software like HubSpot and SproutSocial

◆ I stay on-the-pulse with social trends, new platform updates, competitors, and identify emerging platforms

◆ I create actionable plans to both grow and maintain followers and increase engagement on social media platforms

◆ I have a strong attention to detail with brand guidelines and consistency in copy, ensuring that all posts are accurate, punctual, proofread, and mission-aligned

◆ I can provide onsite coverage at events, or remote coverage of events, to capture photo, video and publish real-time content as needed

◆ I monitor performance analytics and create monthly report decks across all platforms by using native analytics, Google Analytics, Looker Studio, and reporting software like HubSpot

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Influencer Collaborations

I collaborate with influencers and other strategic partners to amplify messaging reach and impressions. I coordinate the campaign from start to finish: scouting, reaching out, coordinating the visit, following up, and finally fostering ongoing relationships with the creators.

In 2023, I coordinated over 30 influencer campaigns for Dreamscape with the following results:

4.86M+ Views*
386k+ Likes
1.5k Comments

*I use a + because some creators choose to hide their numbers on Instagram, so there are more than are officially unaccounted for.

Highlighted collaborations

@jenz_losangeles: Instagram Reel (2.8M views, 178k likes, 268 comments)
TikTok (1.3M views, 186k likes, 592 comments, 5,281 shares)

@wherejaimiegoes: Instagram Reel (604k views, 3,347 likes, 44 comments)

@melissagasia: Instagram Reel (380k views, 17.7k likes, 61 comments)

@flywiththesrys_: Instagram Reel (32.9k views, 639 likes, 33 comments)
TikTok (11.5k views, 309 likes, 4 comments, 65 shares)

@columbusdatenightguide: Instagram Reel (11.5k views, 228 likes, 129 comments)

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Reporting

Google Analytics 4 (GA4) Report Created in Looker Studio

Slide of Google Ads Performance Report in Looker Studio

Monthly Tracker in Google Sheets

Page from a Monthly Social Media Report

I create recurring monthly reports and suggest ideas for improvements on future campaigns and content. Within these reports I provide deep insights into email results and social media platforms, and have built out reports in Looker Studio for Google Ads and Google Analytics 4 (GA4).

Although I do deep dives each month, I also track activity over time in a yearly spreadsheet to get a macro understanding of account growth over time.

My reports include data on

◆ Instagram and Instagram Boosts
◆ Facebook and Facebook Ads
◆ Twitter
◆ TikTok
◆ LinkedIn
◆ Threads
◆ Google My Business
◆ Google Ads
◆ Google Analytics
◆ Email Results

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Landing Pages

These pages were created in HubSpot and are optimized for both desktop and mobile.

Desktop Version

Mobile Version

The pages below were created in a series to scan a QR code to find out more about our adventure's lore.

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Email & Contact Management

I brainstorm email and newsletter ideas, upload the files to HubSpot, attach links, and include UTM tracking codes. I then create email reports that include the Open Rate, CTR, Click Rate, Unsubscribe %, Recipients, Number of Links Clicked, Number of Unsubscribes, Spam Reports, Hard Bounces, Soft Bounces, and Click Map.

HTML Click Map

Summary

I also manage our Contact Lists. For example, when HubSpot gave us only two weeks notice that we were over our allotted email addresses for our current tier and costs would increase if not resolved, I was able to clean up our mailing list and reduced it from 330k+ contacts down to 150k, well below our 175k cap by deleting contacts who reported spam, bounces, unengaged contacts, unsubscribes / opt outs, etc. I also manage the contacts that have been flagged as duplicates and reduced duplicate contacts from over 2,000 to zero.

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Paid Ads

I execute paid social campaigns across Instagram and Facebook, and use A/B testing to refine ad strategy, and create in-depth reports on the ad results

HomeSmart Facebook Ads Results

Average of $80 ad budget per month, per franchise
Ran Carousels, A/B Testing Ads, GIF, Video, and Photo Facebook Ads
for 19 HomeSmart Franchises using targeted demographic lists
to serve these ads to realtors in specific regions.

February 2022 - 19,684 people reached / 31,860 impressions/ 32 Link Clicks / $280 spent
March 2022 - 40,093 people reached / 95,190 impressions/ 367 Link Clicks / $1k spent
April 2022 - 16,227 people reached / 63,801 impressions/ 210 Link Clicks / $600 spent
May 2022 - 89,612 people reached / 231,340 impressions/ 484 Link Clicks / $2k spent
June & July 2022 - 36,688 people reached / 222,954 impressions/ 1,182 Link Clicks / $3k spent

A/B Test for a Gif vs and Image Facebook Ad

Instagram Boost Results
for Mile of Cars

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Account Growth

I started at HomeSmart in August of 2021. They said they'd never seen these accounts grow so fast! This shows the importance of interactions and community building with other accounts instead of simply posting and walking away expecting growth, which is what they had been doing for years prior.

Both the Minute Mortgage and Equitable Title Agency Instagram accounts grew completely organically from less than 500 followers to over 2,ooo followers in under a year.

See the difference actually engaging on the ground level with these accounts makes in the charts below. Refer to the dotted line to see when I started working and the difference it makes in account growth!

I began working at Dreamscape in April of 2022 - but I didn't have to tell you that,
spot the growth in the graphs below which speak for themselves!

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Reels & TikToks

Short form, vertical video is king these days, and understanding things like the hook, how to sync the footage to music, using text, fun transitions, keeping the loop in mind, and occasionally hopping onto a trending audio is something I really enjoy filming! These are just a small sample of videos - see more by clicking on my TikTok icon in the footer!